How To Make Money on Pinterest: Ideas That Work
This guide shows you how to make money on Pinterest the smart way — step by step.
You’ll learn practical methods, examples, and proven strategies that actually work in 2025 and beyond.
Why Pinterest Can Make You Money
Pinterest isn’t just about inspiration boards or DIY ideas.
It’s a visual search engine — millions of users search daily for products, ideas, and tutorials.
That’s why smart creators and businesses earn money here.
- Pinterest pins stay active for months, unlike posts on Instagram or TikTok.
- You don’t need millions of followers to make an income.
- With SEO-friendly pins, consistent posting, and smart linking, you can earn passive income long-term.
Step 1: Set Up a Pinterest Business Account
If you’re serious about making money, start with the right setup.
- Switch to a Business Account.
This unlocks Pinterest Analytics, rich pins, and ad tools. - Claim your website.
This adds credibility and allows you to track traffic and conversions. - Optimise your profile.
- Add a clear profile photo.
- Write a keyword-rich description.
- Use a name that matches your niche (e.g., “Healthy Recipes by Sara”).
A business account tells Pinterest you’re professional and helps your content rank higher.
Step 2: Pick a Profitable Niche
Don’t post everything. Focus on one profitable topic.
Good Pinterest niches include:
- Home décor and DIY
- Fitness and wellness
- Beauty and fashion
- Food and recipes
- Personal finance and side hustles
- Digital downloads and printables
Tip: Choose a niche you enjoy creating content for — consistency is key.
Step 3: Do Pinterest Keyword Research
Pinterest works like Google search. To rank, you need the right keywords.
- Use the Pinterest search bar and note the autocomplete suggestions.
- Explore Pinterest Trends to see what’s popular this month.
- Check top pins in your niche to identify repeating keywords and formats.
Use those terms naturally in your:
- Pin titles
- Descriptions
- Board names
- Profile bio
Example: Instead of “Cute kitchen ideas,” try “Modern small kitchen décor ideas.”
Step 4: Monetisation Methods That Work
Here are six ways to make money on Pinterest, even without a big following.
1. Affiliate Marketing
You can earn commissions by sharing affiliate products.
- Join affiliate programs like Amazon Associates, ShareASale, or ClickBank.
- Create pins that recommend those products.
- Add your affiliate link in the pin or link to a blog post with affiliate links.
Important: Always disclose affiliate links for transparency.
Example caption: “This post contains affiliate links, which means I may earn a small commission at no extra cost to you.”
Pro Tip: Create “Best of” or “Top 10” style pins — these perform well for affiliate clicks.
Drive Traffic to Your Blog or Website
Pinterest is one of the best free traffic sources for blogs and websites.
If you have a site that earns through ads, sponsored posts, or digital products —
Pinterest can bring consistent visitors.
How:
- Create multiple pins for each blog post.
- Link each pin back to your post.
- Add catchy titles like “5 Easy Ways to Save Money at Home.”
The more clicks you get, the more you earn from ads or product sales.
Sell Your Own Products or Digital Downloads
If you sell physical or digital products, Pinterest is a perfect sales channel.
You can sell:
- Print-on-demand T-shirts, mugs, and bags
- Digital templates, planners, and printables
- E-books, online courses, or presets
Add a link to your product page in the pin.
Use Product Pins or Rich Pins to display real-time price and stock info.
Collaborate with Brands
When your account grows, brands may pay you to promote their products.
This is known as sponsored content.
To attract sponsors:
- Build a strong, consistent aesthetic.
- Keep your niche clear (e.g., fitness, travel, design).
- Share your engagement stats (saves, clicks, impressions).
Always label sponsored pins clearly (#ad or #sponsored).
This builds trust and follows platform guidelines.
Offer Pinterest Management Services
If you’re great at designing pins, optimising boards, or growing accounts —
you can offer Pinterest marketing services to others.
Services you can sell:
- Account setup and optimisation
- Monthly pin creation
- Pinterest SEO strategy
- Analytics and reporting
Freelancers charge anywhere from $300 to $1,500 per month for this.
Create Pins That Convert
Design Tips
- Use tall vertical images (1000×1500 px).
- Add bold text overlays so people know what your pin is about instantly.
- Use consistent colors and branding.
- Try Idea Pins or short videos — Pinterest favors them in the algorithm.
Tools: Canva, Fotor, or Adobe Express make it easy to design beautiful pins fast.
Copywriting Tips
- Use action words: “Learn,” “Discover,” “Get,” “Try.”
- Include the benefit in the title:
- Instead of “Pinterest Marketing Tips,” say “Grow Your Blog with Pinterest in 5 Steps.”
- Write pin descriptions that clearly tell what users will get when they click.
FAQs
Final Thoughts
Making money on Pinterest isn’t limited to pinning photos — Pinterest videos are now one of the most powerful tools for driving engagement and traffic.
In fact, video pins get more attention, longer watch time, and higher saves compared to static images.
If you’re serious about building income on Pinterest, start using videos as part of your strategy. Create short, helpful clips that showcase products, tutorials, or ideas — then repurpose them across your blog, YouTube, or other platforms.
And if you want to download Pinterest videos for inspiration, content analysis, or to repost your own clips elsewhere — tools like a Pinterest Video Downloader make that process fast and easy.
You can save high-quality videos from Pinterest, study what works, and use those insights to improve your own pin designs and marketing strategy.
In short:
- Use Pinterest videos to attract attention.
- Use a Pinterest Video Downloader to research and learn from trending content.
- Apply those insights to create high-performing, monetized pins.
By combining creative video content with smart monetization (affiliate links, blogs, or digital products), you’ll stay ahead of algorithm updates and keep growing your Pinterest income — sustainably and strategically.
